Automotive Marketing

All auto makers defend their trademarks, but a few issue unacceptable use notices more than the others. I see it as a free web design critique service. If I get the email from BMW’s legal team, the paralegals working for them must think the website I have designed looks like crap.

Here’s my list of car manufacturers that will demand that you surrender any domain names that contain their name..

1. Lexus
2. Porsche

What’s weird is that Toyota seems to have no problem with it while Lexus does.

Autotrader claims that their website is a free service on their About Our Site page.

Someone should call every car dealer in America and tell them they’re getting ripped off. This FAQ page is obviously targeted at the shopper, but it says what it says.

Is AutoTrader.com a free service? Absolutely!

False.