Google Automotive Industry Newsletter
The Google Adwords team has launched a quarterly Automotive Industry newsletter. The first edition is available online. Both AskPatty and CarTango get nice name drops (no link) in “Who’s in the driver’s seat”, and the following graphic from comScore is discussed in the “Get your motor running” article.
In the spirit of the Retail and TechB2B newsletters, we’d like to introduce advertisers to the new, quarterly AdWords Automotive Newsletter. The premier issue features optimization tips that will help you remain competitive in the face of shifting consumer behavior, as well as articles to keep you abreast of the latest industry tends. You’ll also find a brief introduction to Google Analytics, Google’s powerful web analytics service. Keep an eye out for future editions, which will include holiday optimization advice, consumer trends, and suggestions for automotive advertisers.As always, you can receive newsletters via e-mail by signing up through your AdWords account.
Posted by Trevor, Inside AdWords crew at 7/06/2007 09:57:00 AM
UPDATE: I tried contacting the Adwords team with a question I had regarding this newsletter and syndication opportunities, but the contact email they supply, auto-newsletter@google.com, is a bad address. Looks like Google needs to “Get their motor running” OHH ZING!
[…] Accompanying the Winter 2007 AdWords Auto Industry Newsletter was an announcement for a new Goo product. The Google Auto Knowledge Center has Google’s newest advertiser training documentation. These pages include tips for text advertisement copywriting and organizing campaign structure. The Knowledge Center will also archive past versions of the industry newsletter in case you missed my blog post about the first one. […]