Split test: Autotrader vs Craigslist
Comments(1)Jake of HigherTurnover has concluded round one of his Autotrader vs Craigslist split test, and discussed his conclusion on the HT company blog.
If I made a living out of selling cars, I think first and foremost I would buy the right inventory, and second I would put more emphasis into Craigs List than Autotrader based on cost.
Just ran across your blog, good stuff.
I’m anxious to start round two of my experiment, but I think I have an obsession with buying and selling cars. I figured I should drive this latest car for at least a month before throwing it out there to see who bites. It’s going to be a better test because it’s a higher dollar car and should generate a little more response.
Thanks for following the CL vs. ATC experiment, and thanks for adding us to your Blogroll.