No comments There are two Google services that have become extremely powerful within the last 12 months. They are Google Maps and Google Local, and over the past year they have been blended into a new search result for your business name. The effort is called Google Universal search, and what it means is that now, along [...]
1 Comment Jake of HigherTurnover has concluded round one of his Autotrader vs Craigslist split test, and discussed his conclusion on the HT company blog. If I made a living out of selling cars, I think first and foremost I would buy the right inventory, and second I would put more emphasis into Craigs List than Autotrader based [...]
No comments Autotrader claims that their website is a free service on their About Our Site page. Someone should call every car dealer in America and tell them they’re getting ripped off. This FAQ page is obviously targeted at the shopper, but it says what it says. Is AutoTrader.com a free service? Absolutely! False.
No comments Online vendors frequently advertise for most of their competitors by mentioning them by name, in text, and online. This can be extremely bad for two reasons, and both are because of search engine technology. Shopping online is easy Any website, person or document that you mention online can be found in nanoseconds. Lots of web [...]
No comments Exploring the gray matter of auto marketing Wrap your brain around this term: neurological marketing. Auto marketers study consumers’ brain waves so as to make TV commercials more effective. It’s not science fiction. It’s here. Read the full story at AutoWeek.com. More and more marketing studies involve brain scanning to determine effectiveness. The key to [...]
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