2 Comments For the last month, I’ve been link building the hell out of Yahoo! Answers. My focus on a single vehicle classifieds site has been extremely successful (and easy). A week into my campaign, I read a blog article that made the Sphinn homepage about how Yahoo Answers traffic can actually eclipse Yahoo search traffic. Boy, [...]
No comments This morning I left my final comment in a fiery debate on another automotive marketing blog. Well, I thought I did. Turns out the owner of the blog, some Brandon Hoffman, didn’t like my last comment (or didn’t understand?), and he refused to publish it. I guess that means someone learned something today. I’m actually proud of myself for [...]
No comments Online vendors frequently advertise for most of their competitors by mentioning them by name, in text, and online. This can be extremely bad for two reasons, and both are because of search engine technology. Shopping online is easy Any website, person or document that you mention online can be found in nanoseconds. Lots of web [...]
No comments Exploring the gray matter of auto marketing Wrap your brain around this term: neurological marketing. Auto marketers study consumers’ brain waves so as to make TV commercials more effective. It’s not science fiction. It’s here. Read the full story at AutoWeek.com. More and more marketing studies involve brain scanning to determine effectiveness. The key to [...]
No comments There are several different streams of revenue and exposure available to automotive businesses online. Classified ad listings and online auto auctions Search engine marketing for local online shoppers Website traffic & customer relationship management.
RSS feed