Can one really “control” a search engine?

The engines are evasive. Like a river, you must flow with them. To pursue a controlling behavior would lead to disruption and sharp turns. There is no need for that with SEO.

I for one have been burned by more than one after making sensitive information available. It is a shame and those people know who they are, but it forces me to be continually more selective in how I share what I share.

We take a slow roasting approach and build equity into our dealers’ brands. We ask a lot of our dealers, but we deliver a hefty sack. There is more information available to them than they know what to do with, but to us it is not enough.

Point is, you just have to be careful and selective the information you share. This is a copy cat industry and sometimes you learn the hard way.

Paul you have a lot of talent and promise to offer, but I think that attempting to control your position in search is a narrow and futile cause. You are best off striving for levels of saturation that permeate into a variety of markets that result in quality traffic across numerous areas on your sites.

Using reviews in your sales funnel can backfire but can be a valid use. Allowing them, the review sites, to take traffic away from people already looking for you is poor way to market your business.

With that being said at the end of the day you need to be 100% in control of the SERPS for your name and other money keywords.