Live.com converting three times as often
Here’s a screen shot of the Search Engines Goal Conversion tab on Google Analytics for a classifieds site I’ve been marketing since December 2006. The goal Conducted Search is reached when a visitor to the site searches the vehicles for sale database. The percentages represent the amount of traffic from each search engine that searched for vehicles after arriving at the site.
I believe this is happening because the site was optimized for very few keywords per page, which resulted in something that MSN/Live.com loves: strong title tags. To find this report within your Google Analytics account, click Traffic Sources then Search Engines and then Goal Conversion in the middle of the page.
